6 Graphic Design Services to Differentiate and Position Your Business
If you’re struggling to find the right audience, a key strategy is differentiation and positioning. But influencers and marketers don’t always clarify what exactly this means.
One of the best ways to differentiate and position your brand is in the visuals. Effective graphic design can distinguish your brand, engage your audience, and drive growth.
At Humble Onion Creative, we offer a variety of graphic design services you need to succeed. Here are six key graphic design services we offer that can transform your brand. Plus, they will help your business stand out as the unique organization it is.
Branding and Identity Design Services
What It Is:
Branding and identity design is creating a visual identity that reflects your business's values, mission, and personality. This includes logos, color schemes, typography, and brand guidelines.
When you think of McDonald’s, you may think of cheeseburgers, fries, or “crispy Sprite.” But you also think of red, yellow, and the golden arches. This is the power of identity design.
How It Helps:
A strong brand identity makes your business recognizable and memorable. It builds trust with customers by presenting a professional and consistent image.
While you can apply brand identity in free resources like Canva, creating that initial identity is important to the success and cohesion of your brand.
Our Approach:
At Humble Onion, we work with you to understand your business and create a unique brand identity that resonates with your customers. From logo design to complete brand guidelines, we ensure your brand stands out in the marketplace.
You’re not like your competitors, and we aim to highlight those differences.
Content Creation and Visual Storytelling
What It Is:
Content creation is, honestly, a lot. It includes graphics, infographics, videos, and social media posts that tell your brand’s story.
Storytelling is the most powerful tool a brand can use. Since your business is unique, storytelling will resonate with your customers on a personal level.
How It Helps:
High-quality visual content captures attention, communicates your message effectively, and drives engagement on social media and other digital platforms. It helps in building a strong online presence and connecting with your audience.
Our Approach:
Our team of designers and content creators at Humble Onion crafts visually appealing and informative content tailored to your brand’s voice. We focus on creating content that not only looks great, but also serves your marketing objectives.
We’ve all been there, but throwing together something with a template at the last minute is not strategy. Do you have to post every day? No. Do you have to post on every platform? No. But you should absolutely have a strategy if you want to see long-term success.
We provide strategy, in addition to graphics and copywriting, that position you in the market as the expert that you are.
Website Design and Development
What It Is:
Website design involves creating the visual layout of your website. Website development ensures the site is functional and user-friendly.
How It Helps:
A well-designed website enhances user experience, improves navigation, and increases the chance that a visitor will buy your product or service. It serves as the digital storefront of your business, making a strong first impression.
Our Approach:
Humble Onion provides end-to-end website design and development services. We create responsive, SEO-friendly websites that reflect your brand and cater to your business needs. Our designs are both "pretty" and optimized for performance.
We don’t just dive headfirst into a blank website. We take time to understand what you and your audience like and dislike, then provide strategic sitemaps and design.
Publication and Print Design
What It Is:
Publication design includes creating layouts for printed materials such as brochures, magazines, reports, and books. Print design also covers posters, flyers, business cards, and other marketing collateral.
This is our bread and butter, and how we got started in graphic design.
How It Helps:
Effective print design enhances the readability and appeal of your materials, making information more accessible and engaging. It supports your marketing efforts by providing tangible, high-quality representations of your brand.
You’ve seen the flyers in the mail – you can’t tell what you’re looking at, what to read first, and what’s the most important. Or maybe you've picked up someone's business card and thought, "this feels weird."
Having a print publication designer can resolve these issues. In doing so, we ensure a seamless understanding of content and purpose.
Our Approach:
With a keen eye for detail, we produce professional publication and print designs that align with your brand identity. We ensure every piece of printed material not only looks great but also effectively communicates your message.
Plus, we know paper and packaging better than most, and can provide custom solutions. By partnering with our network of vendors, there is a lot of magic we can make together.
Packaging Design
What It Is:
Packaging design involves creating the exterior look of a product's container. It combines form, structure, materials, color, imagery, typography, and regulatory information.
How It Helps:
Eye-catching packaging can differentiate your product on the shelves, attract customers, and influence purchasing decisions. It also provides vital information and reflects your brand’s quality and values.
Our Approach:
At Humble Onion, we design packaging that stands out and aligns with your brand identity. We focus on both aesthetics and functionality, ensuring your product’s packaging is attractive and user-friendly.
Digital Marketing Design Services
What It Is:
Digital marketing graphics encompass all visual elements used in online advertising. This includes banner ads, social media graphics, email marketing visuals, and more. If it's online, it applies!
How It Helps:
Compelling digital graphics enhance the effectiveness of your marketing campaigns by grabbing attention, conveying messages, and encouraging action. They are crucial for maintaining a consistent brand image across all digital platforms.
Our Approach:
Our team creates custom digital graphics that support your marketing strategies. We ensure that every visual element we design engages your audience, drives traffic, and increases conversions.
Our approach to digital graphics is simple: If we wouldn’t click on it, we won’t publish it!
Why invest in creative services?
Investing in professional graphic design services is essential for any business looking to become more professional and achieve success. At Humble Onion, we offer a wide range of graphic design services that cater to your specific needs. Whether you need a complete brand overhaul or some stunning visuals for your next marketing campaign, we’re here to help.
Contact us today to learn how our graphic design services can transform your business and set you on the path to success. Let’s create something extraordinary together!
