How to use AI in your business marketing
The advancement of technology has really ~wowed~ me in recent years. Where some view it as a great evil, others view it as a way to bring humanity together to solve some of the most problematic questions. With all things considered, it’s safe to say that technology has become more prominent than ever before.
Technology is everywhere, and it can feel overwhelming.
But the rise of technology doesn’t have to be a bad thing. For business owners, this can be a positive thing.
What if I told you that the nitty-gritty, all-consuming type of strategizing is over? Done. Nada. No more.
Maybe diving into the world of AI is out of sheer curiosity, or maybe you are seriously considering how to streamline your workflow to be more efficient.
Either way, it’s worth a shot if it means you can whip up some captivating copy or create click-worthy social posts for any platform in a matter of seconds. Just give it a few words, and bam!
AI tools will generate relevant content for you quicker than you can say “humble onion”
Not only can AI tools help to assist in creating a dynamic touch to your content, but they can also expedite your research, touch on new perspectives, and offer guidance in all things marketing.
We recommend learning more about AI, ethics, and what tools will expedite your workflow, but we’ve recapped some of our favorites in this list.
saving time with AI social media content creation
I remember the times when the blinking cursor haunted me, waiting for inspiration to strike. I welcomed a flurry of an idea, something, anything.
These are the times that AI can really lend a hand.
Whether you are a content creator, marketer, or business owner, the pressure to constantly deliver engaging content can be mind-boggling.
Words can be incredibly powerful, allowing you to share your story and connect with your audience. And with AI, you can write with intentionality based on data – so you know you’re talking to people who are more likely to engage with you.
If you’re racking your brain for hours trying to come up with the perfect headline – and let’s face it, we’ve all been there – then you’re in luck. These AI social media content creation tools are able to:
Suggest content ideas and generate text
Suggest trending and relevant hashtags and emojis
Create and enhance visuals for social posts
Extend the life of valuable posts through content repurposing
Schedule and automate posts to go live at optimal times
Analyze engagement metrics to refine your content strategy
As your ~designated creative assistant~ AI can be the chance to relieve some of the strain that comes with being a creative human being.
chatGPT for keyword help
Keyword research is important for understanding the words and phrases that people use to search for information online. If you understand what people are searching for, you are able to create content that will:
Find the right people;
Increase website traffic;
Improve your website’s visibility in search engine’s results;
Identify potential topics for content creation; and
Provide insights into the needs and interests of your target audience.
Now that you know WHY keyword research is important, let’s learn HOW you can use ChatGPT to lend a helping hand for your business needs.
ChatGPT is an excellent research tool and guide when you’re a team of one.
You can get our ChatGPT prompt list here (in exchange for your email)!
The best course of action is to just start talking to ChatGPT about what you need, ask it to clarify certain things, and ask it to provide research for you.
For example, if you own a pet grooming business and are trying to increase holiday sales, you can ask ChatGPT:
What keywords do people search for local groomers?
What special services do people search for in relation to grooming?
Give me some clever grooming puns that relate to the holidays.
The more context you can provide ChatGPT, the better! Details should include the tone you want to convey, context of where you are and who you serve, and how many keywords, sentences, or paragraphs you need.
photoshop and illustrator for AI helps with graphics
Creating graphics and making edits to photos for your business has never been easier.
With the launch of features like Generative Fill in both Photoshop and Illustrator, you can abandon the days of Content-Aware Fill for a more seamless editing experience.
You’re able to start with an image, type your prompts, and create a whole new world with the Firefly-powered generative AI features in Photoshop on the web. Click through different options, provide additional details, and fall into the wormhole of AI editing.
What about Illustrator?
You can use Generative Fill there, too, but you can also use AI to help with other shortcuts.
For example, if you need to recolor everything in your design, or even specific parts, Illustrator can recommend color changes without having to add individual swatches.
other AI tools to explore
There are hundreds, if not thousands, of handy tools to use to boost your business. But, in order to keep this blog bite-sized, we only listed our favorites.
As you build your business’ content marketing plan, explore other AI tools such as:
Canva – to design custom graphics, flyers, and more.
Grammarly – to have a built-in copywriter that makes everything you write seem more professional.
Zapier – your own assistant who can streamline workflows. No more setting up the same processes over and over again!
MarketMuse – content marketing go-to that helps you rank on search engines (when you put the content marketing in action).
Unbounce – need a landing page like, yesterday? This AI-powered platform creates a landing page that will convert!
how to use AI responsibly
To live in a time where humans can access this type of technology from our handy-dandy smartphones is a privilege, but nonetheless, it must be used responsibly and conscientiously. If you want to consider AI as your new built-in business partner, don’t forget to:
Proofread or review anything that AI creates, whether it is written, visual, or audio. Most of the time, it’s using the same words and they can be spotted a mile away. Your business should sound like YOU, not AI.
Be transparent with your AI usage when clients, customers, or other stakeholders ask. While they may hesitate at your mention of AI, it can be helpful to walk them through how you use it as a tool.
Opt for authenticity when relaying emotions toward your audience. This goes back to point one! If it doesn’t sound like you, make it sound like you! You can funnel these edits back in so AI can better understand your style over time.
With AI, it’s easier now than ever before to create content that speaks to your audience while conveying your brand message.
Nervous about how to start with AI? Reach out for a 30-minute or 1-hour consultation! You’re on your way to a better path in content creation.
