show me what you’re made of
The second layer of humble onion’s core values is integrity, which can mean a lot of different things depending on your familiarity with the word:
Doing the right thing, even when no one is watching
Being unified, strong, and solid
The intersection of your beliefs, your actions, and your words
The ability to fulfill an intended purpose under normal conditions (and some abnormal conditions)
For humble onion, integrity is sticking to honesty, dedication, and strength in every situation.
Think about paper for a second. Sweet, sweet paper. The smell, the feel… We love paper around here. And no, I’m not really talking about money in this situation. But if that works for your visualization purposes, that’s rad!
Paper comes in different weights, sizes, shapes – it has to be durable for different products. You wouldn’t use printer paper to pack up and move your home; you wouldn’t use it to hold milk; you wouldn’t even use it to paint on with heavy acrylics or watercolor without the page getting all wrinkly and lumpy.
The heavy cardboard you use for your moving boxes, your milk cartons, or your canvas is made with the specific purpose of doing what it needs to do. It’s made up of durable layers, methodically tested and chosen for your specific scenario. The same is true of each individual’s integrity, or who they are when no one is watching.
Imagine poking holes all over a milk carton. In doing so, you’ve ruined the integrity of the container.
Someone at Purity worked really hard to make sure that carton held the milk in. They ran tests, they did consumer research, they imagined the container getting tossed around in a lunchbox. They tested the integrity of the paper to make sure it could withstand normal elements (the milk itself) and the unexpected (getting jostled pretty violently).
For better or for worse, the integrity of the paper is just like the integrity of a person. Not a person in the literal sense – but enjoy the visual of your skin losing integrity – but a person in the deep, moral, characteristic sense.
At humble onion, we’ve worked hard and learned over time what makes us strong, grounded in who we are and what we believe, and the effects of our words, actions, and beliefs.
What about you – what are you made of?