Strategies to Boost Your Reach and Impact on Social Media
Let's face it: If you're not on social media, you're missing out. It's become an integral part of marketing and communication strategies. But with the volume of content fighting for attention, standing out and engaging with your audience can be challenging.
You know we’ve got you.
Below, I’ll talk about how to boost engagement based on the biggest challenges we see from brands and how you can overcome them.
Why Boost Engagement?
Before we delve into the "how," let's touch on the "why." Boosting engagement on social media is crucial for several reasons:
Increased Visibility. Ah, the dreaded algorithm. Did you know engagement can be a cure-all? Higher engagement tells the algorithms that your content is valuable, leading to more people seeing it.
Building Relationships. Engaged followers = loyal fans, brand advocates, and potential customers. Fostering these relationships builds a lifelong experience that is more than just the company.
Driving Conversions. Engaging content can lead to higher click-through rates, website visits, and ultimately, sales.
How to Boost Engagement on Social Media
Now that you know “why,” let’s dive into some of the biggest problems we see on social media, and more importantly, what you can do to avoid it!
They Don’t Know Their Audience
What you can do: Understanding your audience's interests and pain points is the key to creating content that lasts. Use analytics tools to gather insights and tailor your content. Market research from Pew Research, AnswerThePublic, and even keyword research sites like Semrush can help you narrow the scope of your audience and understand them better.
They Aren’t Creating Compelling Content
What you can do: Quality content is king! Whether it's visuals or videos, create content that adds value and sparks conversation. Post new ideas, repurpose blogs or old favorites, and consider what’s the most relevant in your field right now. What does your audience want to learn more about? You’re the expert – tell them!
“What does your audience want to learn more about? You’re the expert – tell them!”
They Don’t Optimize for Each Platform
What you can do: Different social media platforms have unique algorithms and audience behaviors. If Instagram is mostly seen by young adults looking for entertainment, that same message wouldn’t work on LinkedIn where the tone is more professional. Tailor your format, frequency, and timing to each platform for the most impact.
They Don’t Encourage Interaction
What you can do: Encourage your audience to engage with your content. Whether that's asking questions, running polls, or encouraging user-generated content. The more interactive your posts, the higher the engagement.
They Don’t Leverage Visual Storytelling
What you can do: Humans are visual creatures, so leverage the power of visuals to tell your brand story. Use eye-catching imagery, infographics, and videos to captivate your audience's attention. No budget? No problem! There’s a ton of free resources to build without having to pay for pricey stock images and graphics. Check them out in this blog!
“Humans are visual creatures, so leverage the power of visuals to tell your brand story.”
They Don’t Use Hashtags Wisely
What you can do: Hashtags are a powerful tool for increasing discoverability and joining relevant conversations. Many organizations just type out what the post is literally about, or what they would search to find the post. Research trending hashtags in your niche and use them strategically in your posts. Options like Answerthepublic and SemRush are great for this!
They Don’t Engage with Your Audience
What you can do: Social media is a two-way street. Take the time to respond to comments, messages, and mentions promptly. Show your audience that you value their input and appreciate their engagement. If they know they’ll get a response, they’re more likely to continue doing so.
Boosting Engagement on Specific Platforms
Here at Humble Onion, we’re passionate about Facebook, Instagram, and LinkedIn. So what can you do on each of these platforms to boost engagement? We thought you’d never ask…
Use Instagram Stories and Reels for diverse content formats. Try creating them in Canva or Adobe Express!
Use Instagram Insights to track engagement metrics and optimize your strategy.
Collaborate with other brands for increased exposure. Look for organizations that share the same values but aren’t direct competitors. Or, mix it up and partner up with a competitor for maximum exposure!
Post regularly and consistently to maintain visibility in your followers' feeds.
Use Facebook Groups to foster a sense of community and encourage discussions.
Experiment with Facebook Ads to reach a broader audience and boost engagement. If ads are an enigma, we totally understand. Feel free to reach out and we can guide you through this process!
Share industry insights, thought leadership content, and professional updates.
Join and take part in relevant LinkedIn Groups to expand your network and reach.
Use LinkedIn Analytics to measure effectiveness and refine your strategy.
Conclusion
Boosting engagement increases brand awareness, fostering relationships, and driving conversions. Need help coming up with strategies? Struggling to adapt to each platform? Let's help you reach your marketing goals together. Set up a free consultation today!
