Arts Alive Social Media

A juried arts festival occurring each May in Florence, Alabama, Arts Alive is a community event that ties together the appreciation of the arts – in all forms – with community involvement.

In 2023, we were approached to oversee Arts Alive’s social media planning for one month leading up to the event and full coverage of the two-day event. This continued into 2024.

Scope and Objectives

After speaking about goals, we determined there were five key categories:

• Past award winner recognition;

• General engagement;

• Festival info;

• Sales (T-shirts and Gala tickets); and

• Sponsor acknowledgement

These categories would boost interest and engagement and engage all stakeholders on some level.

We created a content calendar for the month, planning on two posts each day in the month leading up to the festival. We then crafted the text, researched hashtags, followed accounts, created graphics, and pulled photos. All items were scheduled for Facebook and Instagram.

You can read more about our 2023 results here.

Social Media Content Results

By posting content that was helpful for stakeholders, posting consistently, and being strategic in copywriting, graphic design, photography, and hashtag research, Arts Alive’s social media maintained success, and in certain cases, exceeded the previous year:

• Facebook reach increased 129.4% from previous year.

• Instagram interaction increased 312% from previous year.

• Maintained Reach, Followers, and Link Clicks on both platforms from previous year.

Social Media Event Coverage

For day-of coverage, we were posting consistently to Instagram Stories and Facebook Stories. We showed artists’ handiwork, shared tagged photos, posted videos of live performances, and created reels at the end of each day.