Year of the UNA Woman Campaign
You’ve seen from all of the purple and gold that our client, University of North Alabama, dominates a lot of our portfolio. This week we’re breaking a HUGE project out of the vault to go more in-depth about the process.
When UNA was celebrating 150 years of women on campus, we were tasked with creating the visual identity that would accompany all branding and marketing materials – from revising the University logo to creating publications and beyond.
This significant project would celebrate students, faculty, staff, and alumnae over the years. Highlighting diversity and inclusion is important to us, and we were happy to be part of such an important campaign.
Scope and Objectives
The scope was ambiguous, lasting a full year and starting a year ahead of time. From all of the conversations we’d had, we know at minimum that the project would include:
Revised logos
Three magazines
One coffee table picture book
Invitations
Stationery
Campus signage
Implementation
A taskforce was created on the University side to determine priorities and the overall strategy of the campaign. Brought up by one professor, they suggested swapping the male lion in the University logos to the female lion.
This laid a groundwork for the entire campaign moving forward, particularly with the visual identity.
Click the logo to see the complete Graphic Standards.
After this, we worked tirelessly with different constituencies across campus, include Archives and Special Collections, to pull photos of women over the last 150 years.
After months of culling photos, it was time to create banners, magazines, and the previously mentioned book.
Click the magazines below to see them in full!
Conclusion
The Year of the UNA Woman campaign involved a plethora of different services, including:
Research
Aggregation
Graphic Design
Production Design
Creative Direction
Photography Direction
Overall, the campaign was successful in communicating the importance of women on Alabama’s oldest higher education institution. It was a project UNA and Humble Onion could be incredibly proud of.
